LG TO RE-ENTER LAPTOP BUSINESS IN INDIA
Korean electronics giant LG will re-enter the laptop business in India by the end of 2009.LG Electronics, which had earlier stopped selling its laptops in India due to financial non-viability, now plans to re-enter the business.
LG Electronics India Managing Director Moon Bum Shin said, ” Notebooks hardly generate profit as big amount of purchase comes only from corporates. We had pulled out but we are thinking of starting again by launching netbooks (mini laptops) and other product line”.”For notebook as compared to Hewlett Packard our base is small. So rather than push the material (volume) we are going to come up with premium marketing, which we are working on,” he said.
The company is planning to position the product in the premium segment.
